Hashtag Generation


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Guide for Social Media Campaigns to Combat Hate

This guide is aimed at civil society activists and organisations in Sri Lanka and any member of any community who wishes to campaign on social media platforms. The main goal of the guide is to promote inclusion, diversity, and public good by featuring the principles and techniques for a successful social media campaign.

It was produced after the workshops and bootcamps held during 2022 and 2023 as part of the Get the Trolls Out project in Sri Lanka implemented by Media Diversity Institute and Hashtag Generation, supported by the EU Delegation in Colombo.

Gender & Dissent

In recent times, hate speech on social media has become a pervasive force in influencing and informing social and political realities in Sri Lanka. During the period of anti-Government protests, social media and digital means were a powerful tool for mobilisation, dissent, as well as pushing back on this dissent.

Acute increases in hate speech and disinformation were also apparent, targeting different communities, groups, and political factions. Within these digital hotbeds, gendered hate speech, harassment, and disinformation was particularly rife. Written and visual content which aimed at objectifying, insulting, discrediting, and doxing activists and politicians who were women and members of the LGBTQI community were commonplace across Facebook, TikTok, and YouTube during the 8 month period starting January 2022.

Through The Looking Glass: Digital Safety and Internet Freedom in South and Southeast Asia

“Through The Looking Glass: Digital Safety and Internet Freedom in South and Southeast Asia” looks into the current digital safety and internet freedom challenges – and potential interventions or solutions – in Sri Lanka, Cambodia, Indonesia, the Maldives, Nepal, and the Philippines. 
The report identifies gaps in the digital safety capacity of human rights defenders, digital safety capacity of a few at-risk communities, gaps in the public policies of telecommunications companies related to freedom of expression and privacy and internet freedom issues.

Positive Narratives Report

There is a lot of emphasis on the behaviour of harmful speech online. However, not many focus on studying the behaviour of positive narratives. This study is an analysis of behaviour of identified positive speech on social media.

Includes national and international non-governmental organisations, civil society organisations, fact-checking organisations, social movements and informal collectives working towards strengthening democracy, human rights, social cohesion and pluralism. The report is informed by a data driven approach which takes into account a number
of factors including the performance of content shared by these pages from 1 June 2020 to 31 May 2021.

Counterspeech in Sri Lanka

Almost all internet users in Sri Lanka are social media users and much of this expression and speech occurs on social media. Research by Hashtag Generation and other civil society groups indicate that this includes a prevalence and proliferation of online hate speech. Such speech is not new nor does not occur in a vacuum. Since its independence, Sri Lanka has seen the rise of various ethno-nationalist factions, often backed by governments, which used ethno-nationalism for political gain, and online hate speech is situated in this online-onground continuum of ethno-religious nationalism. And all of this is in keeping with a groundswell of racism, ethno-nationalism and intolerance in South Asia and worldwide

Hashtag Generation is a strong advocate of critical engagements in digital spaces and one approach would be to counter harmful narratives. The toolkit here is expected to guide the civil society to effectively produce counterspeech.

Social Media, the Law and Electoral Integrity: An Analysis of Existing Legal Provisions

This study examines existing election laws that apply to social media for the purpose of ensuring free and fair elections in Sri Lanka.

Desk based research and interviews with a variety of key informants, including election related stakeholders, were relied on in the compilation of this study.

Following the monitoring of social media operations that Hashtag Generation undertook during the Presidential Election of 2019 and the Parliamentary Election of 2020, Hashtag Generation observed the importance of investigating existing election laws in order to understand the ways in which they may apply to social media. This study in the first step in that investigation.

Key observations are made on the Constitutional and legal framework relating to elections and social media and collaboration between social media platforms and the Elections Commission.

Media Gender Charter for Sri Lanka (Tamil)

இந்தச் சாசனத்தின் நோக்கங்கள் பாலின சமத்துவத்தை அடைவதற்கான இலங்கையின் தேசிய மற்றும் சர்வதேச அர்ப்பணிப்புகளுக்கு ஏற்ப உள்ளன. இலங்கை அரசியலமைப்பு 12 வது பிரிவில், எந்தவொரு நபரும் பிற காரணிகளுக்கிடையில், பாலினம், மதம், மொழி மற்றும் இன அடிப்படையில் பாகுபாடு காட்டப்பட மாட்டார்கள் என்று கூறுகிறதுடன், ஒவ்வொரு நபருக்கும் ஒரு சட்டபூர்வமான தொழிலில் ஈடுபடுவதற்கான சுதந்திரத்தை உத்தரவாதம் செய்கிறது. பாலின சமத்துவம், பாதுகாப்பான பணியிட நிலைமைகள் மற்றும் பணியிடத்தில் பாகுபாடு காட்டாமை என்பவற்றுடன் தொடர்பான சர்வதேச ஒப்பந்தங்களில் இலங்கை கையொப்பமிட்டுள்ளது. ஊடக நிறுவனங்களுக்கான கட்டமைப்பு மாற்றங்கள், குறிப்பாக அரச ஊடக சீர்திருத்தங்கள் மற்றும் தகவல் அறியும் உரிமை ஆகியவை போருக்குப் பின்னரான இலங்கையின் ஊடக சீர்திருத்த பட்டியலில் அதிகமாக உள்ளன.
இருப்பினும், ஊடகங்களில் பால்நிலை சித்தரிப்பு மற்றும் பிரதிநிதித்துவம் பற்றிய விவாதங்கள் குறைந்தளவில் உள்ளன.

Media Gender Charter for Sri Lanka (Sinhala)

කැපවීම් සමග අනුකූල වේ. ශ්‍රී ලංකා ආණ්ඩුක්‍රම ව්‍යවස්ථාවේ 12 වගන්තිය අනුව කිසිදු පුද්ගලයකු ලිංගිකභාවය, ආගම, භාෂාව, ජාතිය සහ අනෙකුත් කාරණා මත පදනම්ව වෙනස්කොට සැලකීමට ලක් නොකළ යුතු බව ද, සෑම පුදග්ලයකුටම නීත්‍යානුකූල රැකියාවක යෙදීමට නිදහස ද සහතික කර තිබේ2 . ශ්‍රී ලංකාව රටක් ලෙස ස්ත්‍රී පුරුෂ සමාජ සමානාත්මතාව, සුරක්ෂිත ශ්‍රම තත්වයන් සහ සේවා ස්ථානයේ වෙනස්කොට නොසැලකීම් යනාදිය පිලිගනිමින් ජාත්‍යන්තර ගිවිසුම්වලට අත්සන් තැබූ රටකි3 . විශේෂයෙන්ම රාජ්‍ය මාධ්‍ය ආයතන ඇතුළු මාධ්‍ය ආයතනවල ව්‍යූහාත්මක ප්‍රතිසංස්කරණ සහ තොරතුරු දැනගැනීමේ අයිතිය පශ්චාත් යුදකාලීන මාධ්‍ය ප්‍රතිසංස්කරණ න්‍යායපත්‍රයෙහි ප්‍රමුඛත්වයක් ගෙන ඇත. කෙසේ වෙතත්, මාධ්‍යයන්හි ස්ත්‍රී පුරුෂ සමාජභාවී නිරූපණය හා නියෝජනය පිළිබඳ සාකච්ඡා යටපත් වී තිබේ.

Media Gender Charter for Sri Lanka

The Charter objectives are in line with Sri Lanka’s national and international commitments to achieve gender equality. The Sri Lanka Constitution states in Article 12 that no person shall be discriminated against on the basis of, among other factors, sex, religion, language, and race, and guarantees to every person the freedom to engage in a lawful occupation. Sri Lanka is a signatory to international agreements on gender equality, safe working conditions, and non-discrimination in the workplace. Structural changes to media institutions, especially for state media reforms and right to information, have been high on the post-war Sri Lanka media reforms menu. However, discussions on gender portrayal and representation in the media have been subordinated.

A Community Empowerment Journey – Addressing Violence Against Women and Girls’ (VAWG)

This booklet compiles of stories, lessons learnt, and recommendations of women and young people in rural communities, using an Active Citizen’s methodology that empowers them to bring about change in their own communities.

Sri Lanka: Social Media & Electoral Integrity. Findings from Sri Lanka's 2020 Parliamentary Election

This report provides an analysis of data collated by Hashtag Generation’s “social media newsroom”  during the 2020 Sri Lankan Parliamentary Election and covers online misinformation, hate speech, harassment and election law violations that took place in the pre-election context (15th June – 2nd August), the “cooling period” (3rd – 5th August) as well as the Election day and its immediate aftermath. The report also provides some recommendations to the Election Commission, Social Media Companies, Election Observers and Civil Society Groups on countering such content that could negatively impact the democratic process of the election.

Social Media Analysis - What Facebook Tells us about Social Cohesion in Sri Lanka

This report provides an analysis of phenomena around three political events: the local government elections, anti-Muslim violence and the constitutional crisis during 2018. The study focuses on analyzing social media data from Facebook to extract evidence and generate narratives on users’ general perception and relationship with politicians as well as on misinformation and hate speech online.

To provide an analysis of how social media influences Sri Lanka’s political discourse, the report

Uses sentiment analysis and ‘criticism versus support’ analysis as a method to interpret Facebook users’ comments on politicians’ posts;
Analyses the posts of ethno-nationalist groups;
Analyses the level of engagement and whether content is misleading or not.

This analysis sheds light on the potential impact of social media usage on Sri Lanka’s social cohesion

Opinions, B*tch: Technology Based Violence Against Women in Sri Lanka

This report is a joint effort of Center for Policy Alternatives, Hashtag Generation and Ghosha women that looks at how women are discussed on Facebook, a platform used by over 6 million Sri Lankans regularly. The report also includes qualitative research in the form of focus group discussions conducted with members of the Lesbian, Bisexual and Transgender (LBT) community on their experiences relating to technology-based violence, as well as through interviews with female politicians and activists outside Colombo.

Findings from the Social Media Monitoring Exercise during the 2019 Sri Lankan Presidential Election

This report contains the key findings from the social media monitoring exercise conducted by Hashtag Generation in the run-up to, during and in the immediate aftermath of the 2019 Sri Lankan Presidential Election. We operated a social media ‘newsroom’ with trilingual capability (Sinhala, Tamil and English) which ‘observed’ social media platforms (especially Facebook), around the clock during the election period.

The findings of the monitoring exercise revealed that there were coordinated dangerous speech narratives including hate speech campaigns and dis/misinformation narratives were widely shared during the monitoring period.

Some of this content was ‘boosted’ using paid advertising on Facebook and other platforms. Such coordinated, well-planned hate speech and disinformation campaigns threaten social cohesion but creating a climate of mistrust among communities, affect healthy debate, skew public opinion and as such can affect the democratic process of an election.